How many keywords should one article target?

Enough that they share a single intent, usually three to five closely related phrases. Forcing unrelated keywords onto one page serves nobody.

Why are some obvious groups split?

Grouping uses the first substantive word, so different phrasings of the same idea can separate. Merge them manually — the tool is a starting point.

Does it write the brief?

It proposes the topic and the keywords it should cover. Use the Question Keyword Generator to build out the sections.

Keyword-to-Topic Generator

Paste a keyword list and get grouped content topic ideas, with a suggested article angle for each cluster of keywords.

Your input

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Results

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About this tool

A keyword export is not a content plan. Turning one into the other means deciding which phrases belong on the same page and what that page would be about. This tool does the first pass: it clusters your keywords by their shared head terms and proposes a topic for each cluster, sized to however many keywords you think one article should cover.

How it works

Each keyword is tokenised and grouped by its first substantive word, which usually captures the head term. Groups are then split into chunks of the size you specify, because a group of twenty keywords is several articles rather than one. Each chunk becomes a proposed topic labelled with the head term and the keywords it should cover, ordered so the largest clusters appear first.

1Paste your keyword list, one phrase per line.
2Set how many keywords a single article should realistically cover.
3Generate to see the proposed topics and their keywords.
4Edit the groupings by hand where the automatic split misses the intent.

Example

Input

container gardening tips, best pots for balcony, watering container plants

Output

Topic: Container — guide covering container gardening tips; watering container plants

When to use it

Converting a large keyword export into a shortlist of articles.
Estimating how many pieces a keyword set implies before quoting.
Assigning clusters of keywords to different writers.
Spotting keywords that do not belong to any cluster and need their own treatment.

Tips

Three to five keywords per article is a realistic starting figure for most blogs.
Run the list through the Intent Classifier first and cluster each intent separately.
Where one cluster dominates, it is usually a pillar page with supporting articles.

Limitations

Clustering is lexical, so phrases meaning the same thing in different words end up apart, and phrases sharing a common word end up together even when their intent differs. Always review the proposed topics — this is a first pass, not a finished plan.

Frequently asked questions

How many keywords should one article target?: Enough that they share a single intent, usually three to five closely related phrases. Forcing unrelated keywords onto one page serves nobody.
Why are some obvious groups split?: Grouping uses the first substantive word, so different phrasings of the same idea can separate. Merge them manually — the tool is a starting point.
Does it write the brief?: It proposes the topic and the keywords it should cover. Use the Question Keyword Generator to build out the sections.